Elaborate visual signals play a crucial role in communication between many breeding animals, often evolving through female mate choice and male–male competition. Neotropical Yellow Toads (Incilius luetkenii) exhibit a temporary elaborate visual trait during their brief annual mating events, transitioning from a drab, female-like brown coloration to a vibrant lemon-yellow. They engage in scramble competition, where males physically compete with both lone and amplectant males for access to females. Previous studies suggest that male color may serve as a sex identification signal in the toads' large breeding aggregations, and that females do not appear to choose males based on color. In this study we investigated whether variation in male coloration functions as an intrasexual signal during male–male interactions. Using realistic robotic model toads in a two-choice arena, we addressed two questions. First, do male Yellow Toads respond differently to a lone male versus a male in amplexus with a female when both males are the same color? Secondly, do male Yellow Toads respond differently to two amplectant males varying in the brightness of their yellow coloration? Males approached the amplectant pair nearly twice as often as the lone male, although this pattern was not statistically significant. Males did not exhibit a differential reaction to bright amplectant males versus dull amplectant males. Therefore, variation in male yellow color and the presence of a female do not appear to influence male–male competitive behavior. Overall, this study contributes to our understanding of temporary color change in vibrantly colored anuran species.