Timing of insecticide application can impact efficacy, given variation in both weather and development of the crop and its insect pests. Both target and nontarget insects may vary in life stage and abundance at the time of application. In alfalfa Medicago sativa L. cropping systems, producers have interest in early-season insecticide applications to eliminate last-minute decisions about preharvest applications for alfalfa weevil Hypera postica (Gyllenhal) (Coleoptera: Curculionidae).The standard recommendation is based on scouting larvae close to the first harvest time. We compared early and standard timing of application of a lambda-cyhalothrin pyrethroid on alfalfa pest and beneficial insects. Field trials at a university research farm were conducted in 2020 and 2021. In 2020, early application was as effective as the standard timing against alfalfa weevil, as compared to the untreated control, but less effective than the standard timing in 2021. Effects of timing against Lygus bugs (Hemiptera: Miridae), grasshoppers (Orthoptera: Acrididae), and aphids (Hemiptera: Aphididae) were inconsistent between years. We observed the potential for early application to reduce negative impacts on ladybird beetles (Coleoptera: Coccinellidae) and spiders (Araneae), however, damsel bugs (Hemiptera: Nabidae) were similarly reduced by insecticide application regardless of timing. Overall arthropod community composition differed by both year and treatment. Future research should explore potential trade-offs of spray timing at larger spatial scales.